Our Staff
Meet the Rooted Staff
Admin Staff
To reach these staff members, call 608-240-0409
Marcia Caton Campbell
Executive Director
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Marcia, Rooted’s Executive Director, is a city and regional planner who has worked on community and regional food systems planning, policy, and development for over twenty years. Marcia is co-author of Urban Agriculture: Growing Healthy, Sustainable Places (American Planning Association, 2011) with Kimberley Hodgson and Martin Bailkey. She was the 2020 recipient of the Community Shares of Wisconsin Sally Sunde Family Advocate Award.
Ginny Hughes
Deputy Director of operations
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Ginny Hughes serves as Rooted’s Deputy Director. Before joining the staff in 2012, Ginny earned a master’s degree in Environmental Leadership from Naropa University in Boulder, Colorado. She has over a decade of experience sharing her love of growing vegetables with kids and adults in a variety of settings. When she’s not in the garden, she enjoys yoga and adventuring outdoors with her two sons and husband.
Hedi Rudd
DEPUTY DIRECTOR OF SOUTH MADISON PROGRAMS
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Hedi Rudd is a former Southdale neighborhood resident who has been an active community organizer since being appointed to Mayor Bauman’s Task Force on Relations in 1998. In 2001, she joined Bauman’s staff as the Study Circle on Race Relation’s Coordinator, a program recommended by the task force. Hedi served two terms on the City of Madison Equal Opportunities Commission and was a staff member of the City of Madison Affirmative Action Department, prior to the creation of the Office of Civil Rights. After living in Las Vegas for 6 years, where she worked at Nevada Cancer Institute in various Executive Administrative positions, she returned to Madison and community organizing. An avid photographer, Hedi is often seen at community events telling the story of communities of color through her lens. Hedi is the 2019 recipient of Forward Community Investments Nan Cheney March for Justice Award.
Heather Schmidt
Office Coordinator
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Heather grew up just south of Madison. She has worked in nonprofits for around a decade. Heather had always enjoyed gardening, but it wasn’t until joining Rooted that her true passion for growing food took hold. Her vegetable garden has now tripled in size. When she isn’t in the garden, Heather can be found organizing, crafting, and working on her fixer-upper home.
New photo coming soon
BADGER ROCK NEIGHBORHOOD CENTER STAFF
Hedi Rudd
Deputy Director of South Madison Programs and Badger Rock Neighborhood Center Director
she/her/hers
Hedi Rudd is a former Southdale neighborhood resident who has been an active community organizer since being appointed to Mayor Bauman’s Task Force on Relations in 1998. In 2001, she joined Bauman’s staff as the Study Circle on Race Relation’s Coordinator, a program recommended by the task force. Hedi served two terms on the City of Madison Equal Opportunities Commission and was a staff member of the City of Madison Affirmative Action Department, prior to the creation of the Office of Civil Rights. After living in Las Vegas for 6 years, where she worked at Nevada Cancer Institute in various Executive Administrative positions, she returned to Madison and community organizing. An avid photographer, Hedi is often seen at community events telling the story of communities of color through her lens. Hedi is the 2019 recipient of Forward Community Investments Nan Cheney March for Justice Award.
Sarah Karlson
Education Director and Farm & Education Manager
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Sarah comes to her work at Rooted from Oakland, CA where she began her work in food justice and urban agriculture in 2005. She continues this work at Badger Rock, managing the 2-acre Badger Rock Urban Farm and Badger Rock Community Garden and provides gardening and culinary-based education opportunities. Sarah is passionate about gardens as a tool for education, food access, joy, connection, and building community resilience at the intersection of food, racial, environmental, and educational justice.
Alex Booker
Assistant Farm and Education Manager
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Alex is a Madison native with a lifelong passion for nature. He discovered his love for gardening through a youth gardening club and hasn’t stopped growing his own food since. He learned about Badger rock in an environmental conservation class he attended at Edgewood college and the tour left a lasting impression on him. Alex refined his skills through an apprenticeship in tropical horticulture and went on to start his own business doing plant maintenance and growing produce for sale. He is excited to use his life experience to connect with the Badger Rock community and uplift issues in the food system that deeply impact Black and Brown communities.
Renesha Carter
Community Connector
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Renesha is originally from Milwaukee, Wisconsin, and has a background rooted in community-based programming. She attended UW-Madison where she received her degree in nutritional science and global health, and she has worked extensively with community organizations to design and deliver high-quality nutrition education programs. In her free time, she is an avid DIYer and blogger.
Kipp Thomas
Culinary Arts Manager
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Kipp is the Culinary Arts Director and founder of Kipp’s Kitchen. Kipp has found his sweet spot working closely with the community and students in the Madison and Sun Prairie School Districts. His food can be found at community events such as the Badger Rock Community Market, Dane Dances, and the Urban League’s Unity Picnic. Kipp places a high value on helping others and being able to share his talent and resources with the community. His culinary talent is being used to feed families facing food insecurity. Kipp’s service to his community was recognized when he was honored as a 2019 Community Shares Backyard Hero.
MARI VERBETEN
Farm & Education Assistant Manager
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Since graduating from UW-Madison in 2018, Mari spent two growing seasons working on farms and a year abroad in Panama with the Peace Corps. She enjoys showing people love through food, learning about how to increase food autonomy, and speaking Spanish. She is excited to engage with Rooted and the Madison community through gardening, school programming, and collaborations with partners to increase resilience in the school food environment.
Dane County Gardens Network Staff
To reach these staff members, call 608-240-0409
Sheena Tesch
Deputy Director of North Madison Programs and Gardens Network Director
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Sheena joined the staff in 2018. Sheena has farmed all over the country for a decade—from growing organic seeds in California to homesteading in Vermont—and has a particular interest working to increase food sovereignty.
Nicholas Leete
Gardens Network co-Manager
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Originally from Minnesota, Nicholas has spent time in Iowa studying soil, water, and sustainable agriculture, has worked in middle-income housing in New York, and has researched perennial crops at the University of Wisconsin. He spent several years working with community-focused food and gardening projects before joining Rooted as the Gardens Network Manager. When not working on his own community garden plot, Nicholas enjoys cooking, biking, and the Madison lakes.
Nou Thao
Gardens Network co-Manager
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Nou grew up on the eastside of Madison. She has volunteered with Troy Community Garden for many years before joining Rooted. Food is a woven fabric of who she is. You can find her eating and surrounded by food all day long. She has worked to help address food insecurity in the community. She is an educator, an advocate, and community organizer. Nou is passionate in connecting communities through food and storytelling.
Farm to School and Early Care Staff
To reach these staff members, call 608-240-0409
Erica Krug
director of youth garden support
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Before joining the Rooted team in 2020, Erica worked as an elementary school teacher on Madison’s Northside where she helped to create a curriculum for the school’s outdoor classroom and garden. She holds a strong belief that children deserve the opportunity to spend lots of time learning–and playing–outside and is excited to share her love of doing research and creating curricula. Erica has also worked on farm crews, as a kayak guide in Yellowstone, and as a freelance writer. Erica enjoys hot yoga, cross-country skiing, gardening, and eating homemade pizza.
Hawthorn McCracken
Early Care Garden Support Specialist
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Hawthorn is the child of a former dairy farmer and a public school teacher. They grew up in East Tennessee and have made Wisconsin their home since 2008. With a background in arts, community education, and sustainable horticulture, they are passionate about building stronger food systems and helping everyone (re)connect to their cultural and personal relationship with the land. They are interested in perennial crops, foraging, creating queer rural spaces, and integrating art and self-care into farm practices. They are also active in Madison Mycological Society and the Wisconsin Farmers Union.
Catherine Masters
2022-23 AmeriCorps Farm to School Specialist
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Catherine is originally from a small mountain town in Colorado, and attended the University of Colorado Boulder, where she received a BA in Biology and Anthropology. She found her passing for gardening as a Garden Apprentice at Green Gulch Farm Zen Center in Marin County, CA. She’s been working with children for most of her adult life (thus far) and is looking forward to further pursuing a career in garden education once her AmeriCorps service is complete. When Catherine’s not gardening or teaching she works as a professional artist, goes camping and hiking with her partner and her dog, and loves to play Dungeons and Dragons.
Emily Scott
2022-23 AMERICORPS FARM TO SCHOOL SPECIALIST
Emily recently moved to the Madison area from Denver, and is working as a new Farm to School member this year. She is a garden veggie enthusiast, outdoors lover, and has a background in Applied Behavior Analysis. She loves to cook and share food with others, ski, and travel. Emily will be working with two MMSD schools: Hawthorne Elementary and Mendota Elementary.
Jen Klemm
2022-23 AmeriCorps Farm to School Specialist
Jen earned her BA in Anthropology from Northern Michigan University, with a focus on Ethnobotany and Environmental Science. She then attended Michigan Technological University, where she studied for her Master’s in Applied Ecology. She served with a Michigan AmeriCorps program as an environmental educator for a conservation nonprofit, Huron Pines. During that time, Jen worked to empower communities and individuals to feel more connected to the natural world. She’s excited to transfer those experiences into the garden-based curriculum of Farm to School and educate young learners in four MMSD schools: La Follette High School, Schenk Elementary, Crestwood Elementary, and Leopold Elementary. When she’s not outside digging in the dirt or snapping photos, Jen loves to be home online or playing board games of all types.
School For Urban Agriculture Staff
Martin Bailkey
Project Manager, Realizing the Promise of Urban Agriculture Project
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Martin manages the Realizing the Promise of Urban Agriculture project, a joint partnership of Cornell Small Farms Program, Rooted, and the USDA Agricultural Marketing Service. Martin has worked in urban agriculture for over 20 years, mostly in front of a computer screen rather than in the field. He has been connected for years and in various ways with the groupings and organizations that eventually became Rooted. Martin, along with Marcia Caton Campbell and Kim Hodgson, wrote Urban Agriculture: Growing Healthy, Sustainable Places (2011) for the American Planning Association.
Troy Farm STAFF
To reach these staff members, call 608-240-0409
Sheena Tesch
Deputy Director of North Madison Programs
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Sheena joined the staff in 2018. Sheena has farmed all over the country for a decade—from growing organic seeds in California to homesteading in Vermont—and has a particular interest working to increase food sovereignty.
Paul Huber
Farm Director
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Paul Huber is the Farm Director at Troy Farm. He is passionate about small-scale intensive agriculture and teaching others the craft. Since 2005, Paul has worked as a farm volunteer, laborer, manager and a farm owner. He and his wife Sara ran Shared Seasons LLC from 2013 to 2019.
Federica Ranelli
Farm Manager
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After growing up on the shores of Lake Superior in Duluth, MN and attending UW-Madison, Federica farmed and taught young people outdoors all over the country. She is delighted to be back in Madison after years away. When she isn’t growing food at Troy, she is planting dry corn in the garden behind her house. She also enjoys fermenting things, playing outside, and exposing her cat to the wide, wide world.
Wisconsin School Garden Network Staff
To reach these staff members, call 608-240-0409
Erica Krug
Farm to School Director
she/her/hers
Before joining the Rooted team in 2020, Erica worked as an elementary school teacher on Madison’s Northside where she helped to create a curriculum for the school’s outdoor classroom and garden. She holds a strong belief that children deserve the opportunity to spend lots of time learning–and playing–outside and is excited to share her love of doing research and creating curricula. Erica has also worked on farm crews, as a kayak guide in Yellowstone, and as a freelance writer. Erica enjoys hot yoga, cross-country skiing, gardening, and eating homemade pizza.
Youth Programs Staff
To reach these staff members, call 608-240-0409
Sarah Karlson
EDUCATION Director
she/her/hers
Sarah comes to her work at Rooted from Oakland, CA, where she began her work in food justice and urban agriculture in 2005. She continues this work at Badger Rock, managing the 2-acre Badger Rock Urban Farm and Badger Rock Community Garden and provides gardening and culinary-based education opportunities. Sarah is passionate about gardens as a tool for education, food access, joy, connection, and building community resilience at the intersection of food, racial, environmental, and educational justice.
BRONTË ADAMSON
Troy Kids' Garden Manager
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Brontë graduated from UW-Madison where she studied Environmental Science and Global Health. While in school, she found a passion for garden-based education and food justice work through her volunteer and work experiences in the Madison community. She believes food is a powerful tool for learning, connection and exploring the world around us. In her free time she enjoys experimenting with cooking, baking, and fermenting.
Brian Emerson
ASSISTANT EDUCATION MANAGER
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Brian, who is a native of Cedar Rapids, IA, is a Northside Madison resident. After graduating from the University of Iowa he worked with the USDA-NRCS on various mapping and watershed projects. Since 2004 he has been with the UW Madison trialing fruits, flowers, and veggies. Most recently, he served as Trial Manager for the Seed to Kitchen Collaborative in the Urban and Regional Food Systems program. In his free time, Brian works in his community coaching, teaching horticulture, and running a small urban farm.
Travus Maloney
Education Manager
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Travus received his bachelor’s degree in conservation and environmental science from UW-MIlwaukee. He served as an intern for the Goodman Youth Farm in 2016 and now works with the Goodman Youth Farm, the Troy Kids’ Garden, and the Grow Academy as Rooted’s education manager. In his free time, Travus can be found exploring wild spaces with his family, cooking, and spending quality time with their four-legged family members.