Our board

Meet the Rooted Board of Directors

Rooted Board President Joe Sensenbrenner

Joe Sensenbrenner
Board President

Former Mayor of Madison

Recognized by In Business magazine as “Visionary of the Year” in 2012, Joe Sensenbrenner is the former President of Sensenbrenner Associates (1989-2009). A former Mayor of the City of Madison, WI, Joe served three terms (1983-89), and led the pioneering efforts to adapt and expand cutting edge private sector practices across the wide range of municipal government services. He has published several articles on those efforts, including “Quality Comes to City Hall,” Harvard Business Review (March-April 1991), “Quality in the Community: One City’s Experience,” Quality Progress (April 1991), and “Quality for Cities,” Nation’s Business (October 1991). Joe is a graduate of Williams College (B.A., cum laude) and the University of Pennsylvania (J.D.), and participated in two Total Quality Control Seminars with W. Edwards Deming at George Washington University.
Rooted Board Vice President Jim Bradley

Jim Bradley
Board Vice President

President
Home Savings Bank

Jim Bradley is a life-long resident of Madison, WI. Mr. Bradley received a BBA from the University of Wisconsin-Madison, where he studied real estate and finance. Upon graduation, Jim joined Home Savings Bank, was named President in 1985, and now serves as the bank’s Chief Executive Officer. Celebrating its 125th anniversary in 2020, Home Savings Bank has a long-term commitment to being a positive influence in the community it serves, including being a positive influence on the strength and vitality of the local economy and the quality of the natural environment. In his community activities, Jim has primarily been involved in the areas of affordable housing, strengthening downtown Madison and the local economy, and environmental sustainability. He has served in leadership roles for many community organizations and currently serves on the boards of the Madison Community Foundation, the Evjue Foundation, Sustain Dane, and Rooted.
Rooted Board Treasurer Brigid Elliot Boger

Brigid Elliott-Boger
Board Treasurer

Partner
Baker Tilly Virchow Krause

Brigid is a CPA and Partner with Baker Tilly Virchow Krause, LLP in Madison, WI. She has been with the firm since 1999, where she specializes in serving manufacturing and/or distribution companies and their owners with accounting, tax, and consulting services. With broad experience with tax compliance including planning, preparation, and review of corporate, partnership, and individual tax returns, Brigid offers expert assistance to clients with various business and personal planning projects including buy-sell transactions and estate and business transition planning. Brigid received her B.S. in Accounting from University of Wisconsin–Platteville and is a member of the Wisconsin Institute of Certified Public Accountants and the American Institute of Certified Public Accountants.
Rooted Board Secretary Member Ben Futa

Benjamin Futa
Board Secretary

Executive Director
Allen Centennial Gardens

Ben grew up gardening on 5.5 acres in northern Indiana, and a childhood hobby evolved into a professional passion for public horticulture. Ben is passionate about connecting people to plants, and one another, through public gardens. He is most interested in the potential of urban landscapes to provide meaningful, authentic, and equitable horticultural experiences through community engagement and co-creation of gardens and green space. Ben is currently the Director of the Allen Centennial Garden at the University of Wisconsin-Madison. He also is the host of Let’s Grow Stuff, a web series for beginning gardeners produced in partnership with PBS Wisconsin.

Rooted Board Director Diedre Wilson Garton

Deirdre Garton
Director

Attorney (retired)

While raising four children, Deirdre Wilson Garton attended law school and practiced law in Madison, WI, her home for the last 38 years. As a family law attorney, prosecutor and consultant to law enforcement agencies, Deirdre saw firsthand the impact of poverty on the lives of children and their families. She came to understand that providing services to those families to meet their potential was the most cost efficient and safest approach to community development. Deirdre has chaired the Board of the Dane County Mental Health Center, participated on the Federal Advisory Committee on Juvenile Justice, served on the Executive Board of the Coalition for Juvenile Justice, and chaired the Wisconsin Governor’s Juvenile Justice Commission for eight years. She has also worked on court improvement projects via positions in state government, and her own company. In addition, Deirdre has worked on behalf of the Ten Chimneys Foundation, founded by her late husband, Joe Garton; chaired the Board of the Kanopy Dance Theater in Madison; and chaired the board of the Overture Center Foundation, which manages a six-venue performing arts center in Madison, WI.
Rooted Board Director Nick Hayes

Nicholas Hayes
Director

CTO and Co-Founder
Wellntel

Nicholas Hayes is a water and energy entrepreneur, building global businesses that tackle complex resource and population challenges. He is Co-Founder and CTO of Wellntel, a water technology business developing simple products to help homeowners and farmers care for their groundwater and achieve water sustainability. He also founded FiveTwelve Group, a leading global research/strategy consultancy known for its collaborative innovation methods used by F250 clients. Nick is an award-winning author who wrote Saving Sailing (Crickhollow Books), an IP 2010 Silver Medalist and a ForeWord 2009 Book-of-the-Year Finalist, which explores the value of intergenerational outdoor experiences in the development of the aware global citizen. Nick writes the “On the Wind” column for Sailing Magazine. He spends his free time working to improve neighborhoods, schools and communities as a director or past director at Rooted, Milwaukee Community Sailing Center, and YMCA Camping Services.

Hal Mayer
Director

Former Vice President of Operations
Oscar Mayer

Harold F. “Hal” Mayer was born in Madison, WI, and grew up in Evanston, IL. He received an undergraduate degree in Economics from Beloit College and an MBA in Marketing from Northwestern University’s Kellogg School of Management. Hal spent his 30-year business career with Oscar Mayer & Company, which later became Oscar Mayer/Kraft Foods, retiring in 1996 as Vice President of Operations. His community activities have included United Way, where he chaired the annual fund drive and the Board of Directors; The Madison Museum of Contemporary Art; YMCA; Boys and Girls Club; Meriter Foundation; and The Madison Community Foundation, serving on and chairing its Board of Governors. Hal’s other board service included The Madison Cultural Arts Support Trust (MCAST); Bank of Shorewood Hills; Community Banks; Valley Bank; M & I Bank; and BMO Harris Bank. Hal and his wife Christy have a son and a daughter, three granddaughters and one grandson, and live in Naples, FL and Madison. Favorite activities include traveling, golf, walking on the beach, listening to music, and reading.
Rooted Board Director Mary Ellyn Sensenbrenner

Mary Ellyn Sensenbrenner
Director

Attorney (retired)

Mary Ellyn Sensenbrenner is a retired attorney, complementary health care provider, and civic activist in environmental, women’s and arts issues. She has served on numerous non-profit boards, including the Edgewood College Board of Trustees and the Madison Museum of Contemporary Art’s Board of Trustees. Mary Ellyn received her law degree from Notre Dame Law School.
Skip to content